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Iamsterdam – Work/Live

Challenge

How can we create awareness among the expat community of London to make them aware of the fact that Amsterdam has the right balance between work and living conditions?

Solution

We’ve created 3 personalized videos for the 3 selected target groups (ICT, Finance, Creative). With the use of the two words (Work / Live) and the complementary images of the city we took the viewer on a short journey through Amsterdam.