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Bol.com – Haal meer uit je studieboek

Challenge

How can we create awareness for the second hand study books of bol.com among students?

Solution

We introduced the concept ‘More than a study book’. It taps into the insight that students use their study books for more than just studying. Instead they use it as a beer opener, Ping-Pong racket or to break a domino record. We created a leaked video of an anonymous student haze that does just that and showed everyone you can use you study books for multiple reasons.