CASHLESS PAYMENTS BRINGS CHEAP HEALTHCARE
Africa provides unique challenges to both businesses and humanitarian efforts, with many countries home to high levels of low-income families, often in hard-to-access communities. Jamii is a disruptive financial service that is bringing affordable health insurance across Africa, to fight the health insurance crisis. The company has created a cashless platform that manages all of the activities of the health insurance process. Users sign up and pay through the mobile banking platform, providing users access to inexpensive insurance for a monthly rate of about one U.S. dollar
New technologies and the advancement of mobile payments enable the accessibility and affordability of important and necessary services. Whether it is the creative application of technology or the integration of digital payments, marketers can replicate the disruptive nature of Jamii to strategically solve real problems and provide frictionless paths to purchase for consumers.