Beautiful teeth have a positive impact on your self-confidence when interacting with others. Especially in situations when you might get nervous like a business meeting or date. That’s why we presented The Ultimate Checklist with two famous influencers Anna Nooshin and Yara Michels giving tips for the perfect moment. All the content was shows in POS and all social media channels.
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A digital campaign that went viral
We introduced the concept ‘More than a study book’. It taps into the insight that students use their study books for more than just studying. Instead they use it as a beer opener, Ping-Pong racket or to break a domino record. We created a leaked video of an anonymous student haze that does just that and showed everyone you can use you study books for multiple reasons.